Our Brand
Thanks for your interest in Akzis. Protecting brand assets and intellectual property has never been more difficult - we deeply appreciate your help.
Our Name
"Akzis" is most often spelled with a big A, but we're not sticklers. And we realize that sometimes, when called for, a name must appear in all capitals or even in all lowercase. We're okay with that.
How To Say It
We pronounce "Akzis" as you would the word "axis" just with a little extra emphasis on the harder "kz" combination to differentiate it audibly from axis. But, as long as you're telling someone about Akzis, we don't care how you pronounce it.
Our logos and trademarks
You likely recognize our logo from the board game played for over 1,500 years around the world. Every ancient culture had their own version. It was one of the first global phenomenons, and we love that. The Rook, or Castle (we call it the Akzis Fort or Tower), is our timeless logo. While it doesn't scream technology, we feel it whispers safety, security, and strategy.
You'll notice our logo changes colors. We use different colors to represent our different products, product groups, or services. We considered creating unique specialty icons per product like many others do but, in the end, that was too much work, and we'd rather devote our time to our platform needs.
Our main logo
On Akzis.com and to represent the company as a whole, you'll see the black Akzis icon on white or light-colored backgrounds and the white version on black or dark backgrounds.
Our different colors
In the interest of brand continuity, we chose to forgo the usual distinct product icons in favor of simple color changes. While we know that not everyone can discern the differences, it makes our lives easier. So, AkzisAI gets blue. Akzis Commerce is green. AkzisVIP is orange.
AkzisAI in light blue. Hex #3176f4
Akzis Commerce in light green. Hex #00bf63
AkzisVIP in orange. Hex #ff8210
The dos and don'ts of our logo and trademarks
Friendly legal reminder
You can use the Akzis logo big or small in whatever color is appropriate for your purpose, but we do have a few guidelines. Please remember, these graphics are proprietary and protected under intellectual laws.
Please do
- Note if your product, service, or solution is compatible with an Akzis product, service, or solution. If your work integrates and plays well with Akzis products or systems, communicate that.
- MyApp is compatible with the Akzis ecosystem.
- MyService plays nice with Akzis Commerce.
- MySoftware works with AkzisAI.
- Use in the title of news articles or headlines, when accurate, truthful, and not misleading.
- Akzis releases huge new Akzis Commerce capability
- AkzisAI is adding new features for Ecommerce users
- Akzis partners with MyHospital to add AI capabilities to diagnosis
- Our firm switched to AkzisAI and never looked back, here's why
Please don't
- Alter these files in any way, including slight color or shade changes.
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by Akzis of your product, service, or business.
- Include our brand assets in the name of your business, app, product, service, domain name, newsletter name, social media account.
- Don’t imply an affiliation, endorsement, or sponsorship with or by Akzis without written authorization.
- Use these graphics as part of your own product, business, or service’s name.
- Combine these graphics with any other graphics without written consent from Akzis.
- Use our branding in media or entertainment titles (we're likely to grant a written exception if your idea is particularly clever).
- Akzis Daily
- An Akzis Attitude
- Akzis User Group
- Engineering An Akzis
- Use the Akzis brand, icon, logo or product names on any tangible goods or packaging including promotional items, merchandise, swag, and marketing materials.
Define your brand’s mission and purpose.
Trademark and copyright your assets.
Be clear, consistent, and unique in your marketing.
Set your brand apart by going against the current trend in your industry.
What are brand assets?
Brand assets are what make your business recognizable. Think logos, slogans, colors, and products people instantly associate with your company.
These are the pieces that shape your brand's identity. To build strong assets, you’ve got to be clear about what your company stands for; purpose, values, and mission. Set rules for how your assets should be used and review them often to keep everything on track.
Protecting your brand is simple: trademark and copyright your key assets. This locks them down, so no one else can claim them.
Good branding can help you stand out from your competitors. Keep your message consistent across all platforms. If you're stuck, ask AkzisAI to help you with your branding.
